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An Animated Look At The Licensing Expo

An Animated Look At The Licensing Expo

The Licensing Expo has taken over the Mandalay Bay Convention Center in Las Vegas this week – and the trend is animation, cartoon characters and zombies. 

Armed with my trusty iPhone I roamed the halls and snapped a few pix of interest. First stop, Warner Bros. Consumer Products where the emphisis was on the new CG series, Beware The Batman – and the upcoming Tom & Jerry Show

Then I strolled by Dreamworks booth where, in addition to their own portfolio of properties (Shrek, Dragons, Kung Fu Panda, Madagacar, Turbo, etc.), the studio is beginning to exploit their Classic Media aquistitions – Casper, Rocky & Bullwinkle, etc.

Walked over to 20th Century Fox’s booth where I caught a glimpse of the teaser poster for Jorge R. Gutierrez and Guillermo Del Toro’s The Book of Lifeoh, and there’s gonna be an Alvin 4:

A company called WowWee had the idea of taking every Disney Princess and re-making them into Zombies (designed by Toon Studio of Bevery Hills)…

King Features is offering up Betty Boop Zombies, too. Here’s the flyer (front and back, below)

King is also touting the flip side – this cute Baby Boop:

It wasn’t all Hollywood glitz – this booth featuring generic knock-offs was more typical of what was being offered at Licensing Expo 2013

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