Here’s the film’s official synopsis: “Hellaware” gently satirizes the world of high-brow art through the eyes of a wannabe photographer who becomes consumed by the bright lights of mainstream success. Jaded by the “incestuous, New York, socialite shit” that sells at prominent art galleries, Nate (Keith Poulson) embarks on a quest for a more authentic brand of contemporary art. When a coked-up YouTube search leads to a music video from Delawarean Goth rappers Young Torture Killers, an Insane Clown Posse knock-off, Nate knows he’s found his subjects. He soon drags his friend-with-benefits Bernadette (Sophia Takal) to rural Delaware to shoot the group playing in their parents’ basement. To “immerse himself” in the group’s culture and add an extra layer of realism to his work, Nate befriends the rappers and makes return trips to get to know them. But as his relationship with group develops, he becomes increasingly aware that, while you can take the boy out of the art world, you can’t take the art world out of the boy.
The poster’s ’90s, comic book style is the result of designer Abe Scott, who also designed many of the fake record covers for Bilandic’s previous film “Happy Life.”
“We decided to use the rural horrorcore rap element of the movie as a starting point when conceiving the design,” said Bilandic. “What would the kids in the rap group be into? We kept coming back to various Chaos! Comics from the 90’s. While a lot of indie movie posters are hand drawn, this specific style just seemed like a different take on it — and pretty out there!”
“Hellawire” premieres June 22 at BAM Rose Cinemas as part of the 2013 BAMcinemaFest.