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For The Discerning SpongeBob Fan Who Has Everything…

For The Discerning SpongeBob Fan Who Has Everything...

Yes, Nickelodeon has
famously put their popular
yellow hero on just
about everything you can
care to name (and
then some). However, the
opportunity to plaster
him all over your
vehicle (in a legally
permissible way) has
eluded the diehard fan,
until now.

Behold, the 2014
Toyota Highlander SpongeBob Edition!

Yes, it’s unfortunatelyjust
a one-off
that’s part of a seven city tour
of the
US over the coming
weeks and not one of the trim levels being offered.

While certainly falling
under the more ‘wacky’
publicity stunts out there,
it’s hard not to
wonder how well Nickelodeon know
their fans (and their

The car is,
of course, not aimed
directly at kids, but
it is certainly fun
and friendly enough to
grab their attention, thus
roping in the real
targets in their parents. 

It’s been many
years since the Peanuts gang shilled for Ford,
but are cartoon stars
and cars really a
good match? Cartoons featuring
cars sure seem to
be popular (Wacky Races, Speed Racer, etc.),
ads featuring animated characters
are too, but when things
are flipped around, the
results are often, well,

That isn’t to
say that someone out
there won’t mind bright
yellow seats and a
aqua blue water ceiling,
but surely the cars
and the characters would
be better off with
some nice bumper stickers
instead, yes?

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