Time announced today the launch of Red Border Films, a new documentary film unit to be hosted on an interactive digital site on Time.com. Red Border Films will feature original films by award-winning filmmakers along with many Time journalists and photojournalists, and will produce at least one short doc per month and two expanded projects a year. These cinematic films will vary in length and will be presented along with interactive multimedia at time.com/redborder.
Red Border Films’ first project is “One Dream,” a multimedia site commemorating the 50th anniversary of the March on Washington and Martin Luther King Jr.’s “I Have a Dream” speech. It will go live on Thursday, August 15, concurrent with a Time special issue on the subject. “One Dream” will feature 10 films — five documentaries and five brief personal histories — totaling one hour of original video by Time photographer and filmmaker Marco Grob. The films include interviews with 17 participants from the movement, including John Lewis, Joan Baez and Harry Belafonte, as well as rarely seen photos and archival footage. “One Dream” is divided into five chapters covering the history of the march, King’s speech, logistics, memories from that day and its legacy.
This fall, Red Border Films will release two short films. The first profiles Bobby Henline, an injured Iraqi war veteran who is now a stand-up comedian, directed by photographer Peter van Agtmael. The second is about the rise of surrogacy for Western couples in India and is directed by Shaul Schwarz (“Narco Cultura”).
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The multimedia concept of Red Border Films was inspired by the success of Time’s Emmy Award-winning “Beyond 9/11” project, which commemorated the tenth anniversary of the September 11 attacks. The initiative is part of Time Inc’s. strategy to roll out a slate of new branded video programming across all of its sites. The name — Red Border Films — refers to the trademarked red border on the cover of Time, as the documentary unit takes inspiration from the work of the journalists and photojournalists that can already be found in the pages of the magazine.
Check out the trailer for “One Dream” below: