With “Mortal Instruments: City of Bones” joining “The Host” and “Beautiful Creatures” on the YA franchise woodpile, Summit Entertainment are hoping they’ve figured out the secret recipe for franchise success with “Divergent.” Have they got it? Well, they’re trying damn hard to get right to the core audience.
The first teaser trailer for the movie has dropped tonight, aimed squarely at the target audience, and we’ll leave it to you to tell us if it works. Is Shailene Woodley the next Jennifer Lawrence or Kristen Stewart? Can this movie distinguish itself from the rest of the YA pack where concepts seem like Mad Lib variations of each other? Will the core audience actually show up for this or just cry on Twitter? Here’s the official synopsis:
DIVERGENT is a thrilling action-adventure set in a future world where people are divided into distinct factions based on their personalities. Tris Prior (Woodley) is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy to destroy all Divergents, she must find out what makes being Divergent so dangerous before it’s too late. DIVERGENT is based on the best-selling book series by Veronica Roth.
Co-starring Kate Winslet, Maggie Q, Mekhi Phifer, Jai Courtney, Miles Teller, Zoë Kravitz, Ansel Elgort and more, “Divergent” opens on March 21, 2014. Trailer below along with an infographic we don’t understand.