In a mock ad for Mercedes-Benz, German film students Tobia Haase, Jan Mettler, and
Lydia Lohse kill off a young Adolf Hitler with a C-Class Mercedes.
The 80-second video, which was uploaded on YouTube, has been viewed nearly a million times. The video, which was a film student thesis at the Film Academy in Ludwigsburg, Germany, contains the disclaimer, “This spot is a film school’s submission. There exists no current or
past affiliation to Mercedes-Benz or to Daimler AG.”
The short features a driverless Mercedes Benz C-Class cruising through an Austrian village and, thanks to the car’s collision prevention assist feature, stopping before hitting children playing in the road. But once the children move to the side of the road, the car continues driving and hits a boy…who turns out to be a young Adolf Hitler. “Oh, Adolf!” cries his distressed mother.
The chilling film ends with the words, “Detect dangers before they come up.”
“Mercedes sells its cars on smart technology which prevents accidents –
we wanted to pose the question of what might happen if technology had a
soul,” Haase told UK’s The Independent. Meanwhile, Mercedes-Benz has, not surprisingly, called the video “inappropriate.”
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Watch the video below and decide for yourself: did the fake commercial go too far? We’re looking forward to seeing what the filmmakers come up with next.