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Sony Markets Cloudy With A Chance of Meatballs 2 Using Actual Food!

Sony Markets Cloudy With A Chance of Meatballs 2 Using Actual Food!

We’ve all seen the marketing gimmicks used to flog films, from turning
7-Elevens into Kwik-E-Marts
to giant
blimps of the characters
. Every iteration seems to up the ante, so it comes
as a surprise to see Sony engage in some innovative marketing of the
traditional kind.

The release date for Cloudy With A Chance of Meatballs 2 is fast
approaching at the end of September, and what better way to promote a film
about food than by selling it!

Yes, Sony is driving
around the US in not one, but two food trucks
(named, appropriately enough,
Flint and Sam) and offering a menu that riffs off the evolution of food in the
film.

To that end, you can have a ‘Hippotatomus’, a ‘Tacodile’ or a ‘Subwhale’.
(That’s a baked potato, ground chicken taco or sandwich respectively.) You can
also have a choice of side dish (all healthy vegetables; another rare occurance.)

What else is there to say? It’s a great idea! Food trucks are
all the rage at the moment, and Sony could so easily have gone a different, more
predictable route but instead decided to do something unique that will connect
with audience members all over the country. It’s also free of any age bias;
appealing to adults and kids alike.

Sometimes the simplest marketing ideas, really are the best! 


Charles Kenny writes prolifically on his own blog, The Animation Anomaly.

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