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Women to Watch: Ruth Vitale

Ruth Vitale now heads Creative America, an anti-piracy initiative backed by Hollywood

Ruth Vitale, the long time acquisitions executive whom I met in the early days of video when she was an acquisitions executive at Vestron and I was
the same with H. Ross Perot’s Inovision.

Vitale served for seven years as co-president of Paramount Pictures’ specialty film label Paramount Classics (which subsequently became Paramount Vantage),
leaving in 2005. She then worked as president of the now defunct producer-distributor First Look Pictures until 2007. Vitale has recently been heading the
Film Collective, a consultancy firm that works with filmmakers, financiers and production companies on strategic planning for their movies.

She is now heading Creative America, an anti-piracy initiative backed by the motion picture and television businesses and Hollywood’s labor unions.

Sources indicated that Vitale will join the two-year-old venture in the fall with a mandate to build awareness of the negative impact of piracy.

The Creative America organization launched in July, 2011, as a nonprofit coalition aimed at fighting theft of copyrighted content with backing from
the Motion Picture Assn. of America, Warner Bros., Viacom, Sony Pictures, 20th Century Fox, Walt Disney Co., Viacom, CBS, NBCUniversal, SAG-AFTRA,
the DGA and IATSE.

The group came together largely to galvanize grassroots support for the federal Protect IP and Stop Online Piracy Act, but it proved to be no match
for an unprecedented campaign propelled by Silicon Valley against the legislation, which included millions of emails from Internet users to Capitol
Hill and an Internet blackout on sites like Wikipedia. Early last year, that effective viral protest quashed the legislative effort that was also
fueled by free-speech concerns and general public distaste for government interference.

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