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How to Use Real World Events to Promote Your Crowdfunding Campaign

How to Use Real World Events to Promote Your Crowdfunding Campaign

When the filmmakers behind “United Skates” were looking to gain momentum for their Kickstarter campaign for their documentary about the dance culture around roller skating.  

Danielle Elliot, who is helping the filmmakers with outreach, says “We have made a tremendous number of contacts while working on this film. Beyond the network that we’ve created by traveling to Skate Jams across the country, we also connected with host groups through Facebook, Twitter, and other social media platforms. Many of the groups actually approached us, because the community is so pumped about this film.”  

So far, says co-director Dyana Winkler, “The events have actually raised closer to $4000 with the three biggest still to come.”  Individual organizers collect the money and donate to the Kickstarter themselves.

Winkler continued, “We help each individual organizer project the trailer and other clips on screens at their events, and have laptops with headphones for people to watch the trailer on a loop.  We work with them to come up with themes (Kentucky did a pajama jam, Chicago is doing a glow in the dark night for teens, etc.)  Each event sets up tables, sells shirts, collects donations, offers raffles…”  One raffle winner will win a trip to a skate jam of their choice.

Below are the Kickstarter video and some advertisements from individual promotional nights for the campaign:

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