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Watch: Buy Jennifer Lawrence A Drink In TV Spot For ‘American Hustle’ With More New Footage

Watch: Buy Jennifer Lawrence A Drink In TV Spot For 'American Hustle' With More New Footage

So just how tight has the turnaround been on David O. Russell‘s “American Hustle“? “David was rewriting the screenplay while promoting ‘Silver Linings [Playbook],’ which is why he is able to have a film competing in back-to-back years,” Megan Ellison told Deadline in one of her first published interviews. “And while really impressive, it definitely put on a lot of pressure; I’ve never seen a filmmaker who could burn the candle from both ends like he did. But everyone did a ton of work to prep the film, and we shot a 178-page script in 42 days.” Damn.

So what changed in the script? “Eric Singer‘s script was on the Black List, and I would say that when Eric was the only writer and there was another director on the project, it was more of a procedural in the foreground; even though the characters were great and the dialogue was great, it was really the narrative that was the driver,” producer Charles Roven told us earlier this year. “With David, characters and how these dysfunctional people with ambiguous backgrounds mix together, that’s what David does so incredibly well. And he moved them into the foreground, and he moved the procedural into the background.”

Indeed, “American Hustle” seems popping with memorable characters as this latest TV spot shows, featuring even more new bits of footage. The director is currently trying to finish in time to screen for the New York Film Critics Circle, which drops their awards on December 3rd. “American Hustle” opens on December 18th.

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