1. BitTorrent Bundle: Mention BitTorrent and people mistakenly assume that you’re talking about piracy, but the company that supports peer-to-peer file sharing is determined to change its reputation — especially among content creators — with its new file format, BitTorrent Bundle. Read more about it here.
2. “The Grand Budapest Hotel:” In a terrific example of how film marketing campaigns can use transmedia in a compelling and inventive way, Fox Searchlight has created an interactive Tumblr for the fictional Zubrowka Film Commission to promote Wes Anderson’s highly anticipated “The Grand Budapest Hotel,” which will is world premiering this week at the Berlin International Film Festival. Read more about the film’s interactive web site and visit the Tumblr here.
3. Amazon Pilots: Amazon unveiled its second round of pilots today, including its first two drama projects — “The After,” from “X-Files” creator
Chris Carter, and “Bosch,” based on Michael Connelly’s best-selling
detective novel series, our TV editor Alison Willmore reports. You can watch the pilots online for free on Amazon here. Included among them is “Gortimer Gibbon’s Life on Normal Street,” written by first-time writer
David Anaxagoras, the first pilot to be discovered through Amazon
Studios’ open submission process.
4. Twitter: The social media network just released its first quarterly earnings report since going public, and though revenue and earnings were significantly ahead of analyst estimates, the stock has dipped more than 20%. While the company now has 241 million active users — up 30% from last year at the same time, its user growth has slowed, increasing only about 4% from last quarter. Separately, Twitter released its new transparency report, in which the company said, “Twitter is firmly committed to enabling free expression around the world and providing meaningful transparency to our users.”
5. Instagram Time Machine: As part of a campaign for the Toronto Silent Film Festival, Toronto-based ad agency Cosette created the Instagram Time Machine, which is a lovely tribute to Charlie Chaplin (h/t Agency Spy). Check it out below: