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How Can Animation Be Killing the Toy Industry?

How Can Animation Be Killing the Toy Industry?

Toys and animation have been
intertwined since the earliest days of television but recent results from the
leading manufacturers has lead Dan Seitz over at Uproxx to question their bond with animated shows.

While Seitz is a tad overly
pessimistic about the demise of kings like Mattel and Hasbro, he does hit on a
great point about how they do, currently, completely neglect adult fans of
animated shows.

Hit shows like Adventure Time have, of course, adult fans that are only too happy to purchase the kid
versions of toys, as plenty did for the figures included in McDonalds Happy Meals. Yet that doesn’t mean that they aren’t hankering for higher
quality, and more expensive, merchandise. 

My Little Pony: Friendship is
Magic is perhaps the best example, with Bronies willing to spend upwards of
$1,300 for a plush version of their favourite character created by artist
Sherry Bourlan. That effort was unfortunately shut down thanks to a trademark complaint from Hasbro but just goes to
show that the company is completely willing to cast adult fans aside.

I don’t for a second believe that
the failure of toy makers to cater to adult fans of animated shows will lead to
their downfall (they do, of course, have a never-ending supply of new
customers) but given the drastic rise in popularity of animation among adults,
it just seems silly to ignore a group of people who might be just as willing to
give you their money.

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