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‘Mad Men’ Marketing Push Continues with New Poster for Season Seven

'Mad Men' Marketing Push Continues with New Poster for Season Seven

Just a day after we got our first look at Don Draper in the seventh season of “Mad Men,” we’re treated to a poster more appealing to Roger Sterling on LSD. The psychedelic print is from graphic designer Milton Glaser, Deadline reports, an artist known for setting the tone of the 1950s and 60s ad world. 

The pouring of booze and prominently placed woman’s face both speak to Don Draper, the onlooking silhouette from the series’ title credits, but what else does this colorful image convey? Could this be a part of Don’s rebirth? A symbol of his struggles to comprehend his two main problems (drinking and women)? Is it just a nod to one of creator Matthew Weiner’s favorite artists, as Deadline implies? Unless Don himself intervenes in Weiner’s carefully controlled marketing campaign, odds are we won’t find out until the season premiere April 13 — or later. 

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