It’s only a minor spoiler for the latest episode of “Mad Men” to reveal that a current Sterling Cooper client is a chain of fast food restaurants known as Burger Chef, one establishment of which was featured prominently this Sunday.
If you thought the “Mad Men” team built it from scratch, that’s not the case: Thanks to Michael Schneider’s Franklin Ave. blog, we now know that it’s actually a burger shack called Jim’s Burgers, based in Rialto, California.
Schneider has photos of the establishment in real life on his site (above is a photo from the sixth episode), but if you want to check it out for yourself, it’s only about 60 miles outside Los Angeles, and a 3.5 rating on Yelp. From a five-star review:
Great burgers, burritos & shakes. You know you’re getting delicious food when you go to Jim’s!
Burger Chef might consider similar copy for its own advertising.