Relativity Media, the company run by Ryan Kavanaugh, is partnering with Indian entertainment giant B4U, to create and distribute local film, TV and digital productions. The partnership will also allow Relativity’s films to be shown in India, Pakistan, Sri Lanka, Bangladesh, Nepal and Bhutan, starting with the romantic drama “The Best Of Me” this fall.
“We are looking at how we take big movies that we make, franchise movies that are known, and shoot at the same time a Bollywood movie and our movie, with both actors on set, so you have some crossover, and shooting two movies in one. One for Bollywood and one for the U.S. It’s never been done before”, Kavanaugh said.
This is a smart move by Relativity as the Indian market continues to grow, especially in the amount of younger people who watch content on smartphones, an area in which the company will concentrate with this new venture.