It’s odd how the movie business works, isn’t it? Say you’re a head of distribution and you just looked at 3/25/16 on your release schedule and said to yourself, “Hey, that date is wide open!!! I think I’ll slot my little movie there and have the week to myself”. Then you check back 30 minutes later and not one but TWO mega movies all of a sudden have plopped on that date! The previous article touched on how Warners dropped “Geostorm” on that date and minutes later Paramount announced that Brett Ratner’s “Beverly Hills Cop” reboot with Eddie Murphy is ALSO on that date. Well that should make for an interesting mano-a-mano battle that we have almost two years to watch percolate.
I’ll ask screenwriter Andre Nemec more about the film when I interview him this weekend. Look for that piece later next week.