Hollywood’s marketing creatives and executives got together for the 15th Annual Golden Trailer Awards at the Saban Theatre in Beverly Hills on Friday May 30th to celebrate the best trailers and marketing campaigns of the past year. It was a boozy, self-congratulatory affair – complete with party busses full of the nominees’ rowdy family and friends, armed with plastic cups of wine and flasks. “Most of the people here are going to leave as a loser – that’s why there’s booze,” master of ceremonies Jay Mohr half-joked.
Although the trailers for studio films took home a majority of the awards presented during the show, “Blackfish,” “Dallas Buyers Club” and “Bad Milo!” took home trophies for Best Documentary Trailer, Best Independent Trailer and Trashiest Trailer, respectively.
Check out the winning trailers below. For the complete list of winners in the non-show categories, visit the Golden Trailer Awards website.
BEST ACTION
THE HUNGER GAMES: CATCHING FIRE “World Event”
Distributor: Lionsgate
Agency: Trailer Park
BEST ANIMATION – FAMILY
FROZEN “Forces First Ped”
Distributor: Disney
Agency: Trailer Park
BEST COMEDY
BAD WORDS “Red Band Trailer”
Distributor: Focus Features
Agency: Mark Woolen & Associates
BEST DOCUMENTARY
BLACKFISH
Distributor: Magnolia
Agency: Zealot
BEST DRAMA
LEE DANIEL’S THE BUTLER
Distributor: The Weinstein Company
Agency: AV Squad
BEST FANTASY ADVENTURE
MALEFICENT “Dream”
Distributor: The Walt Disney Studios
Agency: Open Road Entertainment
BEST HORROR
THE CONJURING “Case”
Distributor: Warner Bros.
Agency: Buddha Jones
BEST INDEPENDENT
DALLAS BUYERS CLUB
Distributor: Focus Features
Agency: Mark Woolen & Associates
BEST MUSIC
THE SECRET LIFE OF WALTER MITTY “Go/Cloud”
Distributor: 20th Century Fox
Agency: Transit
BEST ROMANCE
THE FAULT IN OUR STARS “A Good Life/Story”
Distributor: 20th Century Fox
Agency: Motive Creative
BEST THRILLER
GRAVITY “Detached”
Distributor: Warner Bros.
Agency: mOcean
* Also awarded Best of Show
BEST VIDEOGAME
ASSASSIN’S CREED BLACK FLAG FREEDOM CRY “Reveal Trailer”
Distributor: Ubisoft
Agency: Sunny Side Up Creative
DON LaFONTAINE AWARD FOR BEST VOICE OVER
THE HEAT “Can You Dig It?”
Distributor: 20th Century Fox
Agency: Big Picture Entertainment
GOLDEN FLEECE
THE FIFTH ESTATE “The Future”
Distributor: Dreamworks
Agency: InSync + BemisBalkind
MOST ORIGINAL
THIS IS THE END “April Fools Trailer”
Distributor: Columbia Pictures
Agency: Vibe Creative, Inc.
BEST SUMMER BLOCKBUSTER
GODZILLA “Ravaged/Event”
Distributor: Warner Bros.
Agency: Trailer Park
TRASHIEST TRAILER
BAD MILO!
Distributor: Magnet Releasing
Agency: Jump Cut
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