Firth plays a character who has a knack for unmasking fake spiritualists, so it is business as usual when he travels to the South of France to expose Emma Stone’s character as a fraud — that is, until he falls in love with her.
We’re perplexed to say the least. Not so much by the plot of the film, but rather the peculiar poster.
What makes this poster so awful? How about the fact that it ignores some of the most basic rules that apply to building an image: The most glaring error in the whole thing is Firth’s rather awkward glance to the left. It seems as if he is supposed to be looking at Stone, but instead, he seems to be looking past her, at something offscreen, which is rather off-putting in a still image. Furthermore, the hats sported by Firth and Stone appear rather cartoonish — a characteristic that may possess an expressive quality in the context of the film, but when contrasted with the rather ordinary layout of the still and text in the poster, appear less appealing.