The international community (that’s everything outside of these 50 states) loves soccer. As in, loves it. Sometimes it’s worth reminding ourselves that our ever-beloved sporting events pale in comparison to the global phenomenon of soccer…uh, football.
To wit: in just the first week of the 2014 World Cup, there have been more Facebook interactions about the soccer tournament than there were about this year’s Academy Awards, Super Bowl and Winter Olympics combined. According to The Hollywood Reporter, 141 million people shared almost 460 million interactions (that includes posts, comments and likes) about the World Cup between June 12-18.
For some comparison, Super Bowl XVIII elicited 185 million interactions from 50 million people, the Winter Olympics had 120 million interactions from 45 million people, and the Oscars inspired 25.4 million interactions from 11.3 million people.
The majority of Facebook mentions of the World Cup are happening in the host country of Brazil, with (intriguingly) the United States in second place, followed by the United Kingdom, Indonesia and Mexico.
Kind of makes you wonder why we call it the World Series, doesn’t it?