Yes, Cruise’s newest offering, Doug Liman’s “Edge of Tomorrow,” got steamrolled here in the U.S. over the weekend, bringing in just $29 million, well behind box office champ “The Fault in Our Stars” and week-old “Maleficent.” So typically these days Warner Bros. is relying on the fact that nearly 78 percent of the gross so far–$111 million– has come from international sales.
In other words, overseas audiences love Tom Cruise. Vulture dug deeper through the box office data on Cruise’s last 10 starring roles (Collateral, War of the Worlds, Mission: Impossible III, Valkyrie, Knight & Day, Mission: Impossible — Ghost Protocol, Rock of Ages, Jack Reacher, Oblivion, and Edge of Tomorrow) and broke down the grosses by country. Yes, he’s big in Japan.
- But Japan, with $251 million, takes a distant second to the country that spent by far the most on Cruise films in the last 10 years: the U.S.. Stateside audiences have plunked down some $1 billion since 2004 to see Cruise run around and save the world. The UK takes third with $191 million.
- Of course, the U.S. is a big, populous country. When you control for population size to measure the per capita spending on Tom Cruise per country, the biggest fans of the action star are in Iceland. The average citizen of Iceland has spent $4.77 on Tom Cruise movies since 2004. Australia comes in second at $3.61 and the U.S. is in third at $3.38. Japan, which has spent so much on Cruise’s films overall in the last decade, only comes in at $1.98.
- As time goes on, Cruise’s movies are making more and more of their money overseas. “Edge of Tomorrow” is at the front of that pack, with recent films like “Oblivion,” “Mission Impossible: Ghost Protocol” and “Jack Reacher” all making 60-70 percent of their gross abroad.
So what is Iceland’s favorite Tom Cruise movie? It’s “War of the Worlds,” by a wide margin, with “Mission Impossible: III” and “Ghost Protocol” taking second and third. Maybe “Mission Impossible 5” should film in Iceland–at the very least, they’d be welcomed with open arms by Cruise’s adoring fans.