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BOI WEEKLY: Fox/Warners Toe-To-Toe For Box Office Market Share Lead

BOI WEEKLY: Fox/Warners Toe-To-Toe For Box Office Market Share Lead

An influx of titles (“Edge Of Tomorrow”, “Jersey Boys”, “Tammy”) has allowed Warners to, albeit temporarily, catch Fox as the two currently share the top spot on the market share leaderboard.  But the gang in Burbank should enjoy it now as a bunch of apes should return Fox to the top of the box office mountain by this coming weekend.  By my calculations both companies are around the $924 million level as of this morning with Sony approximately $100 million behind.  Fox has “Dawn of the Planet of the Apes” this Friday and then nothing until mid August.  Warners is also lying fallow for a while as their next offering isn’t until August 8th’s “Into The Storm”.  Sony has the Cameron Diaz/Jason Segal comedy, “Sex Tape”, on the 18th and then is also barren until late August.  The wild card here is Disney.  It currently sits in fourth place with an estimated $805 million but look at your release schedule and you’ll notice “Planes: Fire And Rescue”, “Guardians of the Galaxy” and “The 100 Foot Journey” all within four weeks.  They could play spoiler depending upon how the first two of the aforementioned titles perform.

5th and 6th places look to be a tussle between Universal and Paramount and then Lionsgate, Open Road, Relativity and Fox Searchlight look to stave off relegation.

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