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Indiewire Got a New Look. Here’s Why.

Indiewire Got a New Look. Here's Why.

Today Indiewire launched a new homepage. We’ve done a number of redesigns in our 18-year history, but this is the first one in three years — and it represents the tremendous growth we’ve seen on the site in that time. We publish more content than ever before and we want the homepage to be an effective way for you to see all of it, with the most important stories of the moment pushed to the forefront. As part of our first redesign in three years, it’s only the initial step — but it’s a big one.

This is only the first change of a number to come, including new article and landing page designs. So as you go through the site, you’ll still see the old designs for now.

More than anything we’d love to hear what you think of the new homepage. We’ll be using that feedback, along with performance data, to make changes and improvements. So here’s a guide to the elements.

The biggest change to the homepage? It goes on forever. It’s an endless-scrolling page, which means there’s as much content as you’d like.

Taking it from the top, then moving left to right.

  • The top filmstrip is curated content that incorporates popular articles from Indiewire and the blog network. Mouse over the image and text will pop up/show. We’ll mix it up daily, with evergreen pieces and newer content.
  • The Jumbotron. That’s what we’re calling the big image at the top left. It’s got 4 slots, and it scrolls automatically. This will feature Indiewire core and blog content, and is curated by an Indiewire editor. It’s for the freshest, most charming, and widely appealing content.
  • The 3 modules at the top left — Most read articles from the blogs, from Indiewire, most commented from across the site — are all generated by live Google Analytics data.
  • The top 5 articles in the middle feature very strong and fresh content from across the site.
  • On the left there’s a video module, which contains a curated video post.
  • On the right, you can see a module that features the blogs’ most recent posts.
  • On the left, an endless scroll of the most recent content from across the blog network.
  • In the center, a most recent scroll of content from Indiewire core.
  • And if you want to make sure you get the latest news as soon as it’s published, make sure you sign up for the newsletter —check it out at the top right.

That’s all for now. And please let us know what you think in the comments, or at editors@indiewire.com

And as always, thanks for reading.

Dana Harris

Editor in Chief and General Manager, Indiewire

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