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Weekend B.O. July 4-6 (Don’t Let The Numbers Fool You)

Weekend B.O. July 4-6 (Don't Let The Numbers Fool You)

First of all, the bad news. Don’t let all these big b.o. numbers that I’ve been reporting every weekend this summer, fool
you. The fact of the matter is that things are not looking so great.

I’ve already reported a few weeks ago about the huge
second and following weeks’ box office drop-offs for most of the films released, so far this season. Now Variety has just reported (HERE) that, over all, summer
box office totals are down 20% from
last year.

And even worse, the b.o. numbers for this year’s 4th
of July film period are down a whopping 45%
from last year’s July 4th b.o. numbers.

No doubt there are a lot of nervous studios executives
worrying that their careers are about to slip away.

As for this weekend, it was thought that Melissa McCarthy’s
new film “Tammy” would give “Transfomers 4: Age of Extinction” a real run for its
money, perhaps even beating the film. In the end, it didn’t, but it came pretty

Just like most of the other summer films so far, “Transformers” dropped big in its second weekend of release, some 63%, to gross around $36,400,000 over the 5-day 4th of July weekend, with a domestic total to date
of $174.7 million. This means though that the film will easily hit the $200
million mark, and go somewhat beyond that. With that kind of significant drop-off this weekend, and in the weeks to follow. it
will not hit $300 million.

In fact, according to Erik Childress of
and WCIU-TV, no film will hit the coveted $300 million mark during this summer film season, making it the first
year since 2001 that a film has failed
to do so.

Not to cry for “Transformers 4,” of course. It’s already
made $400 million overseas, and $212,9 million of that amount came from China
alone, which, of course, is the main reason why a large part of the film takes place
there. No fools, the filmmakers.

It can’t be emphasized enough how important the overseas
market has become for Hollywood’s financial survival. Tom Cruise’s sci-fi
thriller “Edge of Tomorrow,”  without a doubt, the best summer blockbuster this year, has, for some reason, struggled to make just
$100 million in the States. But Warners has been saved from the film being a total
loss, thanks to the overseas box office, which, so far, has hit $250 million, and is
headed for over $300 million.

As for “Tammy,” the film performed slightly lower than expected, with $32 million for a 5-day holiday total, but with the film’s very modest
production cost of $20 million, it’s guaranteed to make money, adding another box
office hit for the Hollywood’s current most unlikeliest A-list star.

In fact, McCarthy, along with Sandra Bullock, are the only A-list Hollywood stars who can
put butts in the seats for any movie they’re in, which is why plans for “The Heat 2” are well under way.

The other major releases this holiday season – Sony’s “Deliver
Us from Evil,” and Relativity’s “Earth to Echo” – both under-performed, with $15 million, and $13.5 million

But the good news is that, documentary filmmaker Steve James’ (“The Interrupters,” “Hoops Dreams,” PBS’ “The New Americans”) absolutely beautiful
and poignant documentary, “Life Itself,” about the extraordinary life and career
of film critic Roger Ebert, performed extremely well, pulling in $138,000 in
only 25 theaters. The film opens next weekend in 25 more theaters, and, after
that, in another 100, and is also currently available on VOD.

And Bong Joon-ho’s fantastic sci-fi thriller “Snowpiercer” expanded to more theaters than last week, and has grossed, so far, just
over $1.5 million on 250 screens.

1) Transformers: Age of Extinction Par. $36,400,000 Total: $174,746,000 
2) Tammy WB $21,170,000 Total: $32,906,000 
3) Deliver Us From Evil SGem $9,500,000  Total: $15,000,000  
4) 22 Jump Street Sony $9,400,000 Total:  $158,854,000 
5) How to Train Your Dragon 2 Fox $8,750,000 Total: $140,000,000 
6) Earth to Echo Rela. $8,250,000 
7) Maleficent BV $6,133,000 Total: $213,882,000 
8) Jersey Boys WB $5,160,000 Total: $36,705,000 
9) Think Like a Man Too SGem $4,900,000 Total: $57,192,000 
10) Edge of Tomorrow WB $3,640,000 Total: $90,870,000 
11) America LGF $2,725,000 otal: $4,000,000 
12) The Fault in our Stars Fox $2,450,000 Total:$115,851,000

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