Chris Pratt, Vin Diesel and crew prove they’re not only “Guardians of the Galaxy” but also Saviors of the Summer. The Marvel/Disney tentpole wowed auds this weekend with $94 million, including $11.7 million from its 354 Imax screens) setting a new high water mark for an August opener, obliterating the previous $69 million debut of “The Bourne Identity”. In addition the film scored a robust A Cinemascore and 91 Rotten Tomatoes score. Hats off to the companies’ marketing and publicity departments as they made the movie look like 2 hours of unadulterated fun, a concept that was sorely lacking this summer, and after having seen the film last night I can vouch for the fact that it’s exactly what a summer tentpole should be–fun, funny, nostalgic in places, and heartfelt.
In addition, Chadwick Boseman’s portrayal of James Brown in “Get On Up” was less fortunate, opening on the lower end of predictions with $14.0 million for the weekend, The good news for Universal is that the film also received an A Cinemascore, which should help future week holdovers and judging by social media reaction a majority of the audience was an older demographic, who don’t exactly come out in droves on opening weekend.
Elsewhere, “Lucy” took the second spot with $18.2 million, which is a rather steep drop of 58% and “Hercules” took an even bigger stumble, and having had to sit through it Friday night I can understand why, with a second weekend total of $10.7 million.
ESTIMATED WEEKEND TOP 10
1) GUARDIANS OF THE GALAXY—DISNEY/MARVEL—$94.0 MILLION—A CINEMASCORE
2) LUCY—UNIVERSAL—$18.2 MILLION—58% DROP—$79 MILLION CUME
3) GET ON UP—UNIVERSAL—$14.0 MILLION—A CINEMASCORE
4) HERCULES—PARAMOUNT—$10.7 MILLION—64% DROP—$52 MILLION CUME
5) DAWN OF THE PLANET OF THE APES—FOX—$8.7 MILLION—49% DROP—$189 MILLION CUME
6) PLANES: FIRE AND RESCUE—$6.4 MILLION—32% DROP—$48 MILLION CUME
7) THE PURGE: ANARCHY—UNIVERSAL—$5.5 MILLION—47% DROP—$62 MILLION CUME
8) SEX TAPE—SONY—$3.5 MILLION—41% DROP—$33 MILLION CUME
9) AND SO IT GOES—CLARIUS—$3.3 MILLION—28% DROP—$10 MILLION CUME
10) A MOST WANTED MAN—RSA—$3.3 MILLION—$6 MILLION CUME
BUBBLING UNDER THE TOP 10
BOYHOOD—IFC—$2.5 MILLION (311 theatres)
MAGIC IN THE MOONLIGHT–SONY CLASSICS—$770,000 (65 theatres)
CALVARY—FSL—$72,800 (4 theatres)
CHEF—OPEN ROAD—$680,000 (350 theatres)
WISH I WAS HERE—FOCUS—$614,000 (753 theatres)
AMERICA—LG—$375,000 (478 theatres)