Time Warner’s board rejected Fox’s offer back in June. Murdoch recognized the cost of a continued takeover bid, and said he wanted the merger to be friendly. Many are heaving a sigh of relief. While consolidation is happening throughout big media, this combined behemoth would have meant the elimination of redundant jobs and far less competition in the marketplace. Time Warner CEO Jeff Bewkes, who has streamlined his company over the years, was able to convince his board and key shareholders –some of whom are also investors in Murdoch’s company–that Time Warner would become more valuable in the long run on its own.
“We viewed a combination with Time Warner as a unique opportunity to bring together two great companies, each with celebrated content and brands. Our proposal had significant strategic merit and compelling financial rationale and our approach had always been friendly. However, Time Warner management and its Board refused to engage with us to explore an offer which was highly compelling. Additionally, the reaction in our share price since our proposal was made undervalues our stock and makes the transaction unattractive to Fox shareholders. These factors, coupled with our commitment to be both disciplined in our approach to the combination and focused on delivering value for the Fox shareholders, has led us to withdraw our offer.”