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The WolfCop Phenomenon: Build the Audience & the Fuzz Will Come.

The WolfCop Phenomenon: Build the Audience & the Fuzz Will Come.

WolfCop follows
Lou Garou (Leo Fafard), an alcoholic cop who tends to black out and wake up in
unfamiliar surroundings. However, lately things have taken a strange turn.
Crime scenes seem oddly familiar, Lou’s senses are heightened, and when the
full moon is out, he’s a rage­fueled werewolf. WolfCop is one cop’s quest to
become a better man…one transformation at a time.

The werewolf-cop comedy “WolfCop”
is the most innovative and impressive feat of film financing and distribution this
year – claws down – and, thanks to pure creative genius and brilliant social
media engagement, its audience turned into an online cult following before the
film was ever released.

Comes the Fuzz.

While many were wondering about how to
deal and stay on top in the rapidly changing entertainment industry, the
creative and highly productive team at CineCoup was busy amassing its online
audience for “WolfCop”
and having a blast while doing it.

Their online efforts included an
Indiegogo campaign that raised $28,130 of its $10,000 goal. Supporter rewards
included a 12″ vinyl press of the Wolfcop soundtrack, a WolfCop action
figure, collector cards, a graphic novel and a hilarious Cannes Edition Pinup
poster of WolfCop in homage to Burt Reynolds. As CineCoup President of
Distribution and Sales Brad Pelman explained all these details with great
enthusiasm and a grin on his face, it was easy to understand how much fun and
ongoing hilarity his team experienced while producing this campaign. Fun,
laughter and great teamwork resulting in success… Who would have

The WolfCop fever is so infectious with
its wit and comedic relief, that it naturally magnetizes online followers to
join in on the fun. The usual Facebook and Twitter engagement has been
activated, but additionally, there is a webpage where fans can demand it, to show distributors that the
hunger for “The Wolf” is real. Fans have been so fired up to bring
“The Fuzz” into the world, that one of them even paid for a WolfCop
billboard advertising its release in Regina, Saskatchewan. Who does that??? A
fan paying for an advertisement!?! This may just be a first. 

of the Fuzz.

“Based on the
unanimous positive reaction to the film, we will be putting Wolfcop 2 into
production this fall. We can’t divulge much about the storyline at this point,
only that it will be dirtier and harrier than the first one.” –
Brad Pelman, CineCoup President,
Distribution and Sales.

The demand for “WolfCop” has
become so great that, as it was racking up distribution deals with the help of
Raven Banner (including Image, Studio Canal, Ascot Elite, Shoshiku, Accent, and
many others), its sequel got the green light at Cannes this year. Pelman
confirmed that the sequel’s shoot will begin this fall with the original cast
set to return to the mayhem: “WolfCop 2, Bigger, Harrier”. Director
Lowell Dean will be at the helm of “WolfCop 2”, following the same winning
formula as his original. 

“WolfCop” just played at the
Fantasia Festival in Montreal, Stige Film Festival, and will be at the Busan
International Film Festival in Korea this October.   

Applies Its Social Engagement Model to Comedic Television Content

Pelman discusses CineCoup’s new partnership with CBC and
Just for Laughs

The audience
building that brought our success to “WolfCop” is now being deployed
in the same manner for the television business in Canada, working with Just For
Laughs (the festival and organization) and CBC as our “Destination”
broadcaster, CineCoup will open a similar intake for comedy writers to submit 2
minute story ideas, in the form of a trailer.  We will put the teams
through similar “missions” where the creators get to show the
audience what they’re made of.  Successful teams will rise to the top and
CineCoup will option the top 10 project ideas.  CBC will develop and
produce one of the pilots, and CineCoup and Just For Laughs will have rights on
the other 9, which can be produced or set up elsewhere.

This level of audience engagement is
truly cutting edge and where successful storytelling is going. This use of
internet democracy that allows the audience to choose which stories they want
to see and support will only continue to perpetuate CineCoup’s success for
years to come. 

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