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Why Weinstein Is Re-Releasing Summer Hit ‘Begin Again’: The Best Song Oscar (CLIPS)

Why Weinstein Is Re-Releasing Summer Hit 'Begin Again': The Best Song Oscar (CLIPS)

The Weinstein Company, which is looking at a lean Oscar season this year–unless they add some late-breaking contenders–announced today the re-release of their summer hit “Begin Again” ($14.5 million domestic). The movie heads back to theaters nationwide starting Friday, August 29th. Written and directed by John Carney and starring Keira Knightley, Mark Ruffalo, Hailee Steinfeld, Adam Levine (making his film acting debut), scene-stealer and future talk show host James Corden and Catherine Keener, “Begin Again” looks to follow in the footsteps of “Once,” which won the Best Song Oscar for “Falling Slowly” in 2007.
Carney again has crafted a genuine and organic romance with music that is thankfully not about bringing the two leads together as lovers. Songwriter Gretta (Knightley) and her long-time boyfriend Dave (Adam Levine) are splitting up as he becomes a superstar. When she performs in a music club, Dan, a jaded and depressed veteran record exec (Mark Ruffalo), hears her sing and imagines how he could make her sound. They decide to make an album together recording her songs live in the city, pulling in assistance from his estranged wife (Catherine Keener) and teenage daughter (Hailee Steinfeld).
As strong and popular as the movie is, it’s not an obvious Oscar contender except for the music; that’s what the Weinsteins will end up pushing with the Academy music branch. They already released “The Voice” star Adam Levine‘s video for the Greg Alexander song, “Lost Stars,” below. Knightley also sings her own version on the soundtrack as well as “Like a Fool” and “Tell Me If You Want to Go Home,” below. 

The movie is produced and financed by Exclusive Media and produced by Anthony Bregman, Tobin Armbrust and Judd Apatow.

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