For the first time since July, a film other than “Guardians of the Galaxy” or “Teenage Mutant Ninja Turtles” is going to be number one for the weekend. The top positions for yesterday went to two new films, with Sony’s “No Good Deed” surprising observers by not only taking the lead yesterday, but more than doubling “Dolphin Tale 2” (Warner Bros.). The African-American-cast home invasion thriller took in $8.8 million for the day, compared to just under $4.3 million for the family-oriented fish sequel. The latter will thrive with matinees, but still come in a disappointing second and fall short of its predecessor (which grossed $5.1 its opening day).
But two new films barely made a dent in the resumed free fall in overall grosses. The Top Ten yesterday totaled $22 million, down $13 million for the same Friday last year when FilmDistrict’s “Insidious 2” alone grossed $20 million. The email this morning from Sony opened with “Moviegoers have returned!,” and indeed they have something to celebrate from their low-budget sleeper success. But it doesn’t change the fact that for the third weekend in a row, grosses are plummeting from 2013. The August turnaround after a lousy summer led by two stronger than expected mass audience successes is looking more and more like a temporary bump.
“Guardians of the Galaxy” (Buena Vista) ended its four week (out of six in release) run at number one but still remains a powerhouse. It will pass $300 million today (a record setting latest in a year over the last two decades) and more impressive with less than a 25% drop from last Friday for third place and $2.1 million. “The Drop” (Fox Searchlight), a New York-set crime film with Tom Hardy and the late James Gandolfini came in a surprising fourth in only 809 theaters with $1,460,000. The word of mouth comedy hit “Let’s Be Cops” (20th Century Fox) placed fifth with another minor decline, just below $1.3 million. “Teenage Mutant Ninja Turtles” (Paramount) also held well, in sixth with nearly $1.2 million and “If I Stay” (Warner Bros.) close behind in seventh.
The rest of the list all took in under a million (ranging from $837,000 and $683,000 in eighth through tenth places – in order, “The November Man” (Relativity), “The Giver” (Weinstein) and“When the Game Stands Tall” (Sony) all adding to their late run grosses.