First things first…sombrero’s off to Pantelion and Lionsgate for the job they did with “Cantinflas” the biopic of the legendary Mexican actor/comedian who defied the odds and became a star on both sides of the border. The film grossed $2.6 million for the three days in only 382 locations for a per screen average of almost $7,000. Lionsgate will expand the film into 10 additional markets and 40 extra theatres (give or take) this coming weekend. The film is well suited to sizable playtime at the box office with a sterling Cinemascore of A. The other limited avail of the week was the 30th anniversary of “Ghostbusters” from Sony, which tallied a tidy $1.7 million in 784 theatres. The film will be out in a special Blu-Ray edition in the coming weeks.
Elsewhere along the limited release dial, RSA’s “Life of Crime” with Jennifer Aniston and Bill Hader finished 8th this weekend on the ITunes Top 15 VOD/EST (see related article) but could only muster $99,000 from 36 houses for a squeaky $2,765 PSA. SCL’s “The Notebook” fared even worse with a mere $3,500 in two runs.
On the holdover front it continues to be time for moviegoers to take “The Trip To Italy”. The film expanded to 52 runs, upping its take for the weekend to $448,000 and a cume of over $710,000. The film expands further into the top 30 markets this week. Woody Allen’s “Magic in the Moonlight” is showing little signs of magic these days as the film could only amass $850,000 in 438 theatres for a PSA of less than $2,000. Weinstein brought back “Begin Again” which showed some signs of life with $830,000 in 335 theatres and Open Road’s “Chef” also made a return engagement and finally nudged its way above the $30 million mark. Kudos to Monsieurs Ortenberg, Kennedy and the rest of the gang at OPR.