Did you watch? If so, thoughts?
The series premiere of OWN: Oprah Winfrey Network’s second drama series from Tyler Perry, “If Loving You is Wrong” (September 9 at 9 p.m. ET/PT), broke records, delivering 1.93 million viewers, making it the most watched series premiere in network history.
The episode delivered a 1.47in the key W25-54 demo up triple digits (+206%) vs. one year ago, and built every quarter hour among W25-54, climbing +13% over the course of the hour.
The second episode at 10 p.m. delivered 1.92 million viewers and a 1.48 rating in W25-54, marking the second-highest W25-54 rating in the time period in OWN history. The second episode also delivered triple digit growth in the key W25-54 demo, up +185% vs. one year ago.
On the social media front, “If Loving You is Wrong” was trending on Twitter in the U.S. Additionally, both episodes ranked in the top 5 most social programs on cable and in the top 10 on all of television.