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New Casting Strategy: Let The Online Audience Cast The Stars of Your Film

New Casting Strategy: Let The Online Audience Cast The Stars of Your Film

When casting for “Star Wars: Episode 7,” Lucasfilm launched an online campaign in search of “two major roles.” Now JuntoBox Films takes the online casting process one step further by allowing fans to vote on their casting choices for “The Driver,” a new film from the “collaborative film studio.”

“Social collaboration is a critical part of our process at JuntoBox Films,” said Forest Whitaker, Co-Chairman, JuntoBox Films. “Our company was founded on the principle that everyone has a story to tell, and we passionately seek those innovative voices.  We are dedicated to discovering and incubating the next generation of talent, and ‘The Driver’ gives the world the opportunity to play a part in bringing this film to life.”

READ MORE: Here’s Why You Need to Hire a Casting Director

According to JuntoBox Films, “The Driver,” is an action-packed thriller, which “tells the story of Eddie, a down-on-his luck boxer who agrees to be the driver for a heist that goes terribly wrong.” The new online casting campaign is looking for an actor to play Eddie as well as the female lead, Aspen, Eddie’s “gorgeous, but greedy girlfriend.”

“‘The Driver’ is turning the tables and putting fans in the casting chair,” said producer Philippe Caland, Founder and Co-Chairman of JuntoBox Films. “We will be the first film ever to let the online community not only audition but also help cast the male and female lead roles by voting for their favorites.”

Directed by Alex Ardenti based on a script by George Richards,”The Driver” will be produced by Philippe Caland. Lindsay Chag will oversee casting activity.

Online auditions begin today and fans have until Friday, October 3, 2014 to vote for their top five favorites. Finalists will be flown to Los Angeles to meet with the director and casting director and final auditions will take place in late October with winners selected in early November. The company has said that the highest ranked male and female auditions are guaranteed a role in the film.

Additionally, the first 25 people who choose the top Eddie and the first 25 people who choose the top Aspen online will get a social producer credit on the actual film.

To audition and vote, visit: www.juntoboxfilms.com/casting.

Check out the casting video below:

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