You will be redirected back to your article in seconds
Back to IndieWire

Roopa Jeevaji On Her Upcoming Film “In Search of America, Inshallah”

Roopa Jeevaji On Her Upcoming Film "In Search of America, Inshallah"

Roopa Jeevaji is the producer of the film “In Search of America, Inshallah.” The film tells the story of a young Pakistani woman who comes to
America in search of her husband but finds her emancipation instead. This film also emphasizes on the importance of women’s education.

Many women in India, Pakistan, Africa and many other remote villages/ places are
deprived of education and are also not aware of its importance. The film hopes to help these woman understand that empowerment through education is vital.
It also hopes to be the voice of every woman in these villages/ countries. 

The film is being edited by Deepa Bhatia, one of Bollywood’s, Mumbai’s top
editors (“My Name is Khan“, “Taare Zameen Par”). Sonu Nigam, composer (“Slumdog Millionaire“) is on board as the composer.


Here is a brief interview with producer Roopa Jeevaji

Are you in charge of the marketing and distribution of the film?

I am the actor/ producer of the film. Since this is an independent short film, our producers are working and addressing all tasks on all fronts including
marketing and distribution.

When will it be finished?

The film is currently being edited in Mumbai and will be finished by the first week of November.

Do you have a distribution plan?

Basira Cinema which specializes in films about women will screen our film in selected theaters in London.

Talha Hussien who is a well known editor / distributor has agreed to support our film and screen it in Pakistan.

Also the EP Arati Misro on our project who also heads the Women in Film International has confirmed the screening at Women In Film L.A.

Is there an international sales agent?

Not yet.

What is the marketing strategy?

“Women’s Voices Now” has come on board as coproducer and will also screen the film at various avenues.

Deana from MPAC (Muslim Public Affairs Council ) is on board and will help us with the screening at Arclight, Hollywood.

Zainab Zeb from the documentary “Honor Diaries” has come on board as a co-producer and has a large following on social media.

Is there an online/ social networking strategy in place or being planned?

We have been very active on our Facebook page and Twitter with posts and blogs about related stories of women, the importance of education and lastly an
updated production status of our film. Several of our actors have a large following from India on Facebook and Twitter. That will help
get the word out as well.

How do film festivals fit into your marketing strategy?

Kimberley Browning from ‘Hollywood Shorts’ will strategize with us for festival packages once the film is complete.

We hosted an event in L.A. at the Levantine Cultural Center on Aug 23rd. The Center champions a greater understanding by presenting artistic and
educational programs that bridge political and religious divides. The chief guest Consul General of Pakistan unveiled the trailer. Amie Williams, the
co-founder of ‘Global Girl Media’ was one of the guest speakers and writer Sameer Asad Gardez (“Aliens in America”, “Modern Family”, “Mr. Sunshine”,
“Outsourced”) who recently won the WGA ‘versatile comedy writer’ award attended the event.

It has been a team effort with the director Danish Renzu and myself . Since it is his directorial debut (he has directed two other short films prior to
this) and since this is my first time producing honestly, (I am an actor primarily) we have wanted to create content that is inspiring and with a message.
Hence we have invested a lot of time and effort to get this right and have strategically planned this through . Marketing wise, we just have reached out to
all avenues that we thought would like the story and the message we have to deliver. Danish also has many contacts in London and Pakistan and that has
helped.

The film is being edited now in Mumbai and will be done in November . Here  the trailer.

Here are other relevant articles about the project:


http://womensvoicesnow.org/wvoice/in_search_of_freedom_inshallah


http://www.indiewire.com/article/project-of-the-day-in-search-of-america-inshallah


http://pakistantimesusa.net/epaper/2013/26-12-2013/14.php


http://pakistanlink.org/Community/2014/Jan14/10/06.HTM

http://www.pakistanvoice.net/newissue/newspaper13.html


http://www.apnahub.ca/entertainment-detail/in-search-of-america-inshallah-coming-soon/

This Article is related to: Features and tagged , , , , , , , , ,