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Watch: New Ads Directed By Jonathan Glazer, Mark Romanek & Floria Sigismondi

Watch: New Ads Directed By Jonathan Glazer, Mark Romanek & Floria Sigismondi

Sometimes you just gotta pay the bills. While we’d rather see these three filmmakers working on feature films, if the advertising world gives them money to play, we’re all for it. And big brands know if you want your product to shine, sometimes you need to put it into the right hands. So let’s see what Jonathan Glazer (“Under The Skin,” “Birth“), Mark Romanek (“Never Let Me Go,” “One Hour Video“) and Floria Sigismondi (countless music videos, the underrated “Runaways“) have been up to.

First up, Glazer goes to Florence for Canon where he documents the vicious, annual game of Calcico Storico, a crude historic version of football played with no protective equipment, and seemingly little regard for any kind of rules. So yes, there is a ball and scoring, but there is also barefist punching body slams. But it’s not the violence that concerns Glazer — though it’s there — so much as the spirit of the game, which he captures nicely. [Creative Review]

Meanwhile, Romanek directed Apple’s ad promoting their giveaway/cramming-of-the-new-U2-album-in-your-iTunes thing that happened last week. It’s not the most inspired work Romanek has ever done, and it mostly follows the Apple template they’ve been using for a while now when it comes to ads for their portable devices. And oh, by the way, want to get rid of that U2 album with one click? Go here.

Lastly, Sigismondi got behind the camera for Apple rival Samsung, and, uh, we’re not sure what exactly is going on here. But it’s a gorgeous futureworld where things are all curved, including Samsung’s UHD TV because it makes everything more awesome or something. [The Inspiration Room]


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