“Guardians of the Galaxy” once again retained the top spot yesterday, but at $2.7 million it stands as the lowest gross in that position for a post-Labor Day Friday in a decade. The lack of any significant new release took its toll as the entire slate of Top Ten titles (all or nearly all holdovers) managed to gross only slightly more than $13 million, about 30% down from the same Friday last year.
Without new competition of note, most of the rest of the holdovers actually had relatively minor drops, with several entries likely to drop 40% or less for the full weekend, even more impressive coming off a holiday. Still, though that will help a number of titles that have had borderline performances as well as add to the take of some successes, it doesn’t help the theater side of the business, which suffered through a 15% drop in revenues for the past season and is looking for some sign of rebound ahead.
The order likely changes for the three-day results, but for yesterday, “If I Stay” (Warner Bros.) came in second with $1.6 million. 20th Century Fox’s low-budget sleeper comedy success “Let’s Be Cops” fell only about 25% with $1.55 to take third, just ahead of “Teenage Ninja Mutant Turtles” (Paramount) at $1.5 million. The latter with matinees ahead looks to rise to second for the full weekend.
Last week’s two wide openers don’t look to benefit as much. Relativity’s “The November Man” fell just under half at fifth place– with $1.24 million. In sixth, Universal’s horror film “As Above/So Below” fell about 60% to $1.2 million.
The next three places went to older audience films that had only small drops, but will likely fall short of $4 million for the weekend. “When the Game Stands Tall” (Sony) took in $1 million, “The Giver” (Weinstein) $970,000, and “The Hundred-Foot Journey” (Buena Vista) $893,000 to place seventh to ninth respectively.
Tenth place is a virtual tie between “Lucy” (Universal) and the newcomer faith-based Elvis Presley-inspired rock story “The Identical” (Freestyle), both just over $525,000. “Lucy” likely will more clearly take the full weekend slot, meaning that something that usually only happens New Year’s weekend will be the result — no new releases will place in the Top Ten.