Jeffrey Tambor’s Emmys odds just got a bit of a boost.
Amazon announced Thursday morning it has ordered a new season of Tambor’s half-hour “comedy,” citing high viewership and impressive binge-watching statistics, in particular.
According to Variety, “Transparent” has been the No. 1 show on Prime Instant Video since it premiered two weeks ago, and it’s also the most binge-watched show ever on the young online network. Amazon reported nearly 80 percent of viewers who watched the show ended up viewing more than two episodes in a single day. Whether two episodes of a half-hour show counts as “bingeing” is up for debate, but the show’s popularity among Amazon users is undeniable.
This comes as great news to the program’s many fans, including a good number of critics who were very vocal about their love for Soloway’s progressive comedy (count Indiewire among them). Perhaps more importantly than even the Season 2 pickup, though, is the exposure the show has received. Not only should it help stimulate discussion about acceptance and transgender rights, but it should help open doors to more stories of a similar nature at more studios.
Also, to be frank, the viewership numbers are helpful to Jeffrey Tambor’s Emmys chances come next summer. As we saw with this year’s ceremony, having eyes on the show is a big deal. One could argue other shows based online failed to perform as well as expected during awards season because there’s still a bias out there against online content, but also because simply fewer voters know how to find the shows in order to vote for them. Netflix did very well on nominations day, racking up big nods for “Orange is the New Black,” “House of Cards,” and “Derek,” before getting blanked at the Primetime Emmy Awards.
“Transparent” has a few advantages already — it should be submitting as a comedy, given its half-hour format, and that field is much more open than the drama categories. Many are already saying Tambor is a lock for a nomination — whether or not he can win could come down to people watching the show, or at least knowing about it.
Today’s news should certainly help with that.