“Boys, fueled by Transformers and Marvel products, was the key driver in the quarter,” MKM Partners analyst Eric Handler said (via THR) following Hasbro‘s report this morning on their third quarter earnings. And they were very good. The toy company saw revenue grow by 22% to $478.5 million, so it’s time to make those numbers even bigger and reach out to the female demographic.
Variety reports that Hasbro Studios will deliver a “My Little Pony” animated movie to theaters in 2017. Joe Ballarini is writing the script for this one, which will help Hasbro expand the brand which already includes toys, video games, comic books, straight-to-DVD movies, and much more. Of course, “My Little Pony” has seen another rise in pop culture thanks to bronies—aka adult dudes and teens—who have fallen in love with the series “My Little Pony: Friendship Is Magic.” It’ll be interesting to see what mix of elements Hasbro lands on to court the young girls they want to buy their toys and the older niche audience that is driving the buzz around the property.
Until more is known, here are the opening credits for ‘Friendship Is Magic.’