Gap is going big this year when it comes to its ad campaigns. After landing David Fincher to direct some spots released this summer, now they’ve snagged Sofia Coppola for their Christmas holiday promos, and they’re decent enough.
Running with the tagline “you don’t have to get them to give them Gap,” the spots are simple, highlighting various family gatherings, where you might not always understand the quirks of your relatives, but love them anyway.
“We wanted the campaign, and the films in particular, to focus on the best part of the season —family and friends,” said Seth Farbman, Gap’s global chief marketing officer (via Adweek) While the holidays look different in every home across the country, Sofia has brilliantly translated Gap’s snapshots of these authentic family characters to the screen. Our aim was to create a campaign that would be very warm, very honest and very Gap. And even if you don’t always get your family, our message this season is that it’s easy to give them Gap.”
Mission accomplished? You decide. Watch all four ads below.