“The Hunger Games: Mockingjay—Part 1” is on the way, and Lionsgate wants to make sure that you’re uh, hungry for it. And so, via one of the weirdest corporate team-ups ever, Doritos, Whole Foods and Mazda are combining forces for the app, Our Leader The Mockingjay, that will help fans unlock exclusive content, give to charity, and possibly win tickets to the premiere screening. So you know, standard blockbuster marketing, which in this case means branded TV spots with new footage.
And so here’s the latest Doritos presented promo, which runs for thirty seconds and provides a new look at the ‘Mockingjay,’ Peeta’s duplicity, Katniss’ concern and resulting wild emotions. And of course, there’s lots of fighting and explosions. If that’s not enough, a handful of new images are here too, highlighting the characters you already know and love, the dystopian future, and some behind-the-scenes material.
‘Mockingjay’ gets its wings on November 21st.