Luxury brands have luxury marketing budgets to match, and so it’s not a shock they are able to hire top tier directors, actors, and other technical crew to execute expensive art projects/advertainments to promote their attire. But we have to give it up to Ermenegildo Zegna for who they’ve pulled together for the short film “A Rose Reborn.”
Co-written and directed by Park Chan-Wook, starring Jack Huston, and featuring a score by Clint Mansell, the film follows a young, handsome CEO who journeys from London to Wyoming, Shanghai, and Milan, to find learn how to be part of a “new generation of leaders who are successful, charismatic, and respectful of people and the planet.” There’s a sci-fi tinge to the proceedings, and lots of exchanging of fancy clothes, on immaculate sets.
After screening at the Rome International Film Festival and the Busan International Film Festival, you can now watch the full short below. [via The New York Times]