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AFM ISA of the Day: Matteo Rolleri of DEVILWORKS

AFM ISA of the Day: Matteo Rolleri of DEVILWORKS

Coverage of ISA’s (International
Sales Agents) has resumed for The American Film Market. This segment follows
leaders and innovation in the world of international film sales and

is a boutique and genre based international sales company that was started by
Matteo Rolleri and Samantha Richardson. 

DEVILWORKS mostly represents
horror, thriller and science fiction genres. This new company is having great
success with its new film “Time Lapse”, which has already received seven
“best feature” awards on the international film circuit. 

Matteo Rolleri shares
his background and more about why he started DEVILWORKS:

I have a background in
production. I produced “Break
My Fall”,
by Kanchi Wichmann, which was picked up by REEL SUSPECTS.  Before that, I actually made a lot of
short films and music videos. I’ve attended Cannes every year since the
beginning of my film career, so I’ve been greatly influenced by the world of
sales agents. REEL SUSPECTS also introduced me to the sales aspect of things. 

Why did you get into film sales?

I started to notice that
most producers weren’t happy with sales companies, because they were not
getting any money back from the sales. They didn’t have enough control of the
film. They didn’t get enough feedback from the agents, or their films were
packaged with other films that they didn’t find appropriate. This is why I
decided to open DEVILWORKS. Now we have seven films, and next year we are
planning to acquire another five. Maintaining a boutique selection of titles
will allow us to keep selling what we have at the moment and to introduce new
titles without doing any packaging.

We are producer friendly, in
the true meaning.

We launched the company last
year at Berlin. The company is based in the UK, and the head office is in
Malta. Before, I worked at Guildhall Pictures, which mainly focuses on drama
films and production. I opened their sales division, and that gave me the
passion to start my own company.

Please talk about the DEVILWORKS slate.

We love genre films, but the
storyline has to be really strong. There must be a story to tell. We have seven
films. We’re excited about “Time
, which is a Sci-Fi/Thriller that has won many awards. It’s going
really well, and it was launched at The Fantasia Film Festival this year. Its
success has helped us to build even stronger relations with fantastic festivals
and press around the globe.

It will be released in the U.S.
next year. We sold it to Germany, Austria, Switzerland and Turkey. Italy will
release it theatrically in February, and it will be released in
South Korea and in Japan on the 3rd of December. ”Time Lapse” will be released on
SkyMovies UK on the 14th of November, and will be shortly followed by a VOD
release across United Kingdom, Ireland and Malta.

We just acquired a new
thriller/horror called “The
Perfect Husband”
which is the debut feature from writer/director Lucas
Pavetto. We’re excited because Pavetto has really tackled the thriller genre,
and has created something invoking and fresh for horror lovers.

The film already won the FANTAFESTIVAL
in Rome for Best Debut Feature, and we just lunched the title at AFM with world
rights. Explorer Entertainment will release it theatrically in Italy on December

What’s drives you in this work?

My background is artistic.
I’m a poet and I used to be a hip-hop performer in Italy. I
have always found myself putting people together to do creative projects, so
film sales speaks to this part of me. 

I work on the stories that I
want people to see. I’ve been through the process of producing films, so I know
how hard it is. I do this for the producers, to help them share their stories.
It’s important, and really exciting. I also enjoy the creative side, the travel
and the relationships we build with people around the world. The people make
the difference in this business.

more about the DEVILWORKS SLATE.


DEVILWORKS is Boutique World
Film Sales Agent, representing challenging genre films. We are constantly
looking for films that challenge the preconceptions of genre that recreates a
new way of telling stories.

We specialize in
entertaining films, ranging from Action, Horror, Fantasy, Science Fiction and

Our passion is to bring to
the world market unexpected stories. We connect the creativity of these stories
with the demanding business of film distribution. We put Producers first,
avoiding the usual issues they face with other sales agencies, unaccountable
marketing expenses, complicated long-term contracts and a lack of

Our sales strategy is based
on the connections that we have built over the past 5 years, working in the
Industry and attending markets in Europe and USA. We can provide a thoughtful
marketing campaign to exploit films in the world distribution market.

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