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CBS’ Clarissa Ward Is A Media Superstar

CBS' Clarissa Ward Is A Media Superstar

Clarissa Ward of CBS News iix a television superstar.

If you have never heard of her, chances are good that you soon will.

If you doubt what I say, take a look at her work on “60 Minutes” on Nov. 2.

Ward demonstrated all of the qualities of TV journalism at its finest. She had the challenge of profiling the spread of Muslim extremists in London, people who want to bring their gospel of Western hatred all over the world.

Although she clearly disagreed strongly with their ideas and practices, Ward treated her subjects with respect and restraint. Just the same, though, her views came across clearly without stepping on her reporting.

It’s always a difficult balancing act when a reporter has to interview people he or she finds reprehensible without persecuting the speakers to a point where the viewers can’t help but feel sympathy for them.

Ward carried off her difficult task with skill and sensitivity. CBS has faced its shares of PR blows, most recently one involving star correspondent Lara Logan. So the good publicity that Ward can bring the network news division is welcomed, indeed.

Could Ward one day succumb to TV’s bright lights and slip up as Logan and so many others have done? Certainly it is a possibility. But I’m betting that Ward is a journalist who doesn’t take chances with her credibility and works diligently to safeguard her integrity.

It’s likely that Ward won’t slip in such an awful way, shere every move she makes thereafter is scrutinized by fellow journalists and inevitably dismissed because of her mistake.

Ward has the goods and the gifts. CBS is lucky to have her.

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