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Weinstein Plants Clever ‘Imitation Game’ FYC Ploy in New York Times

Weinstein Plants Clever 'Imitation Game' FYC Ploy in New York Times

Weinstein is pulling out all the stops for his Indie Spirits-snubbed “The Imitation Game”—the handsomely directed drama by Morten Tyldum that neatly fills this year’s Brit Biopic Oscar slot—with a contest!

NYT crossword lovers, and Cumberbitches alike, can check out a reprint of the original 1942 Daily Telegraph puzzled used by Alan Turing (Benedict Cumberbatch) and his team to recruit codebreakers for the war effort. Those who could solve the crossword in 12 minutes or less became candidates to join the British Intelligence, which was working to break the Nazi’s Enigma Machine.

Here’s the gist of the contest, from TWC: “Entrants who solve the puzzle can mail in their results for a chance to win a trip for two to London and a tour of the infamous Bletchley Park facilities where Turing and the Hut 8 team worked to help end WWII. The contest will run from November 27th to December 4th, and further details can be found at www.theimitationgamemovie.com/rules.”

A trip for two to London? That’s one For Your Consideration tactic I’ve never seen. TWC is known for its lavish NYT Oscar ads, but this is something new entirely, aimed at putting the film on viewers’ (and ostensibly voters’) radars before it finally opens this Friday, November 28. With a tricky Thursday NYT crossword, Weinstein wants you to know that this is a smart movie for smart moviegoers.

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