AMC Theatres and Stacy Spike’s MoviePass, are joining forces on a pilot partnership that will bring AMC customers in Boston and Denver the
The new subscription package – MoviePass Premium – which is expected to launch by early 2015 in both markets, provides guests with a way to see all the movies they want to view in any format, including premium presentations, for one monthly fee.
MoviePass Premium will be offered in AMC theatres in the Boston and Denver markets as a limited trial and provided to AMC guests on a first-come, first-served basis.
You will be able to choose from a two-tiered system:
- MoviePass Premium: Movie goers can sign up for the MoviePass Premium subscription at www.moviepass.com/AMC or by downloading the MoviePass app from iTunes or Google Play. Guests can see one movie per day at any AMC location in the markets in any presentation format. MoviePass Premium costs up to $45 per month.
- AMC guests can also choose the standard MoviePass subscription option – one movie per day in the 2D presentation format for $35 per month.
“This is the first time a premium level subscription service has been launched in the U.S. and marks a significant step forward by offering passionate movie lovers the premium sight and sound experiences available in movie theatres,” said Stacy Spikes, CEO and Co-Founder of MoviePass. “We believe this premium tier subscription, combined with a new online ticketing feature, will appeal to our largest demographic, 18-34-year-old movie goers. Our goal is to keep people coming out to the movies again and again.”
“AMC Theatres leads the way in the movie exhibition industry in offering innovations that ‘wow’ our customers,” said Christina Sternberg, senior vice president of Corporate Strategy and Communications at AMC. “This pilot will provide more convenience for our guests, and responds to the preference of many consumers for monthly entertainment subscriptions such as music and magazines, which we believe will increase the frequency of movie going.”
Pending results of the pilot program, additional markets will be added in 2015.