In promoting her blockbuster hit “This American Life” spinoff, “Serial,” Sarah Koenig made an appearance last night on “The Colbert Report.” Fans of the show got a peek into the creative process behind their current obsession, for Koenig’s methods are as journalistic and meticulous as you’d expect. (For those just getting into “Serial,” don’t worry — this is spoiler-free territory.)
There are several great moments in the segment: Colbert warning Koenig that her last episode will be competing with his, asking why something as sensational as a murder mystery would come from a “This American Life” producer, then finally asking “What is the benefit of doing this?”
Koenig responds with a grin, “Well, I’m here.” She might not be doing “Serial” for the money, but it has had its perks.
Check out the clip below: