In an interview with Indiewire earlier this year at the Sheffield Doc/Fest, Doug Block cited competition as one of the reasons why he didn’t fight tooth-and-nail to get theatrical distribution for “112 Weddings,” instead opting to put the film out on television via HBO.
“For documentaries, which generally don’t have much of a marketing
budget, it’s very difficult to get attention,” Block told Indiewire. “We’ll get our New York
Times review, but many times, it’s a little capsule review and often
times, all it does is tell you what the film is about. It’s frustrating
and it’s depressing. There’s nothing more depressing than having been at
a lot of festivals where you get packed screenings and then you open
theatrically and there are 30 people at the theater.”
Indeed, today’s announcement that Zeitgeist Films has acquired the rights to distribute Block’s film in the educational market is a deal that appears to have been constructed in deference to Block’s expressed concerns about the traditional distribution — “educational” being the keyword.
The theatrical component of the “112 Weddings” release is essentially by appointment. Per a release sent out by Zeitgeist Films, the film is currently available for “Open Showings and Educational Sales, and will be released on Home Media in time for ‘wedding season’ in June.”
“112 Weddings” had its television premiere on HBO back in June.