Samuel Goldwyn Films and StyleHaul have jointly acquired “Fresh Dressed,” Sacha Jenkins’ documentary about the history of hip-hop and urban fashion.
The film, which premiered to positive reception last week at Sundance, intrigued buyers for its dutiful albeit colorful historical recounting. It tracks the evolution of dress from southern cotton plantations to ’70s gangs in the South Bronx to, now, corporate America and everywhere in-between.
According to Peter Goldwyn, Senior Vice President of Samuel Goldwyn Films: “We are proud to be partnering with StyleHaul on the release of Sacha’s film. There is no better partner to help us bring his creative and distinctive film about the evolution of hip-hop through the lens of fashion to audiences around the country, and we feel having the film on Vimeo will help it reach a much broader audience it so rightly deserves.”
“‘Fresh Dressed’ eloquently chronicles the evolution of street style, through the lens of hip-hop’s influence on global culture, reaching beyond music and creating a lifestyle,” said Mia Goldwyn, chief content officer of StyleHaul.
Samuel Goldwyn Films and StyleHaul have partnered with producers CNN Films and Mass Appeal. Together, they plan to release “Fresh Dressed” in theaters later this year with an exclusive, Vimeo On Demand engagement during the theatrical run.