Ye, back in the days of yore (1999 to be exact) those who held the office of the President of the United States of America (the fictional one on “The West Wing”) invited the wackadoos and weirdos of the country (that one’s accurate) to discuss the issues of the day with the President and his staff.
The real-life tradition began in 1837, when President Andrew Jackson had a 1,400 pound block of cheese hauled into the main foyer of the White House for an open house with thousands of citizens who wanted to discuss issues important to them, as well as nosh on the hunk. And ye, it was gouda.
The event, theretofore titled “Big Block of Cheese Day,” was first celebrated (and appropriately mocked) in “The West Wing” Season 1 episode “The Crackpots and These Women,” where C.J. Cregg (Alison Janney) was forced to meet with UFO conspiracy theorists and environmentalists who wanted the build roads open to wolves only.
In the real world, the Obama administration had its first virtual “Big Block of Cheese Day” on January 29 of last year and will do so again this year on January 21, “a fromage” to the original event. But the White House didn’t forget to also pay fromage to the “West Wing” episode, and gathered many of the show’s beloved cast members, including Martin Sheen, Bradley Whitford, Dulé Hill and more, to hilariously introduce the big day.
Be sure to check out the White House’s “Big Block of Cheese Day” schedule online, and watch the cast of ‘The West Wing” introduce the day below. And for goodness sake, someone hit Martin Sheen with the hashtag!