The hip hop drama starring big turned small screen actors Terrence Howard and Taraji P. Henson, and created by indie filmmaker Lee Daniels with Danny Strong, added nearly one million viewers Wednesday to reach the 14-million mark. Its meteoric rise is because of the increasing uptick in the key 18-49 demo, where it bested even ABC’s long-running “Modern Family.”
According to Variety, the FOX series “has now grown seven consecutive weeks in total viewership since its Jan. 7 premiere: 9.90 million (Jan. 7), 10.32 million (Jan. 14), 11.07 million (Jan. 21), 11.35 million (Jan. 28), 11.47 million (Feb. 4), 11.96 million (Feb. 18), 13.02 million (Feb. 18) and now a preliminary 13.8 million.”
Last week, it was just behind “The Walking Dead” as the week’s top broadcast series, trampling over CBS’ wildly popular Emmy fave “The Big Bang Theory.”
The series also made the cover of Entertainment Weekly today. Check out the story here.