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‘Frozen’ Fever Boosts Disney’s Corporate Numbers, Yields New Short

'Frozen' Fever Boosts Disney's Corporate Numbers, Yields New Short

America isn’t letting go of “Let It Go.” 

More than a year after its theatrical release, “Frozen” remains a powerhouse property for Disney, which exceeded financial forecasts of its corporate profits in part because of blockbuster sales of Elsa and Anna merchandise. 

Chris Buck and Jennifer Lee’s feminist revision of the Scandinavian fairy tale has made their Oscar-winning film one of Big Mouse’s most profitable franchises. It’s no surprise, then, that the directing duo has reteamed to make a sequel of sorts: a 7-minute short called “Frozen Fever” that will air ahead of the live-action “Cinderella,” which opens March 13. The voice cast of Kristen Bell, Idina Menzel, and others will reprise their roles for the short, which finds the characters throwing a birthday party for Anna.

Next up for Lee is the big-screen adaptation of Disney’s “A Wrinkle in Time,” which she’ll write but not direct. 

Here’s a preview of “Frozen Fever”:

[via BBC, Variety]

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