Back to IndieWire

Ranking the Super Bowl 2015 Movie Trailers

Ranking the Super Bowl 2015 Movie Trailers

I am not alone. 68% of respondents surveyed by Fandango claimed they pay special attention to the upcoming movie spots during the Super Bowl. So what did we learn from the hideously expensive ($4.5 million per 30 seconds) Super Bowl film trailers? Remember, only about half of the movies that were sold on Super Bowl 2014 became box office hits, and only one became one of the top five grossers of the year: Marvel’s “Captain America: The Winter Soldier.”

When Fandango’s 1,000 moviegoers ranked the movie ads they were most looking forward to seeing this week, not surprisingly “Jurassic World,” starring “Guardians of the Galaxy” and “The Lego Movie” star Chris Pratt, was their top choice. Here are their picks –ahead of the Super Bowl. NBC Universal is hosting the big game, so it makes sense it’s buying the most movie spots–plus one for a Universal Hollywood theme park ride. 
1.       “Jurassic World” (June 12, 2015, Universal)
2.       “Furious 7” (April 3, 2015, Universal)
3.       “Terminator: Genisys” (July 1, 2015, Paramount)
4.       “Tomorrowland” (May 22, 2015, Disney)
5.       “Fifty Shades of Grey” (February 14, 2015, Universal)
6.       “The Divergent Series: Insurgent” (March 20, 2015, Lionsgate)
7.       “Pitch Perfect 2” (May 15, 2015, Universal)
8.       “Kingsman: The Secret Service” (February 13, 2015, Twentieth Century Fox)
9.        “Minions” (July 10, 2015, Universal)
10.      “The SpongeBob Movie: Sponge Out of Water” (February 6, 2015, Paramount)

1. Indie-turned-studio director Colin Trevorrow’s “Jurassic World,” which promises Chris Pratt vs. a terrifying hybrid she-dinosaur on the rampage. (Just asking: If the writer-director of the Mark Duplass Sundance flick “Safety Not Guaranteed” had been a woman would she have been offered a “Jurassic” sequel?)
2. Singing contest sequel “Pitch Perfect 2,” starring Anna Kendrick, Rebel Wilson and Elizabeth Banks. Loved the first one, ready for more.

3. “Fifty Shades of Grey,” which could be sexy if it hangs onto a smidgeon of the book’s super-charged eroticism.

4. Matthew “X-Men” Vaughn’s R-rated spy caper “Kingsman: The Secret Service,” stars Colin Firth and Samuel L. Jackson as leaders of a secret spy ring.  

5. The animated prequel “Minions” takes the squat yellow creatures back to 1968.

6. “The Divergent Series: Insurgent,” starring Shailene Woodley and Kate Winslet, though I never got through Book Two in the series.

7. “Furious 7,” starring Vin Diesel, Jason Statham and the late Paul Walker, which promises to “take crazy to a whole ‘nother level.” 

8. Brad Bird and co-writer Damon Lindeloff’s Disney theme park tie-in “Tomorrowland” stars George Clooney as a jaded former boy genius who takes science prodigy (Britt Robertson) on an expedition to explore the mysterious space site Tomorrowland.
Must-to-avoids in descending order of likelihood that I will see them: 

1. Reboot “Terminator Genisys,” starring Emilia Clarke as Sarah Connor, Jason Clarke as her son John and Arnold Schwarzenegger as the T-800.

2.  “Ted 2” (June 26) in which Mark Wahlberg’s wise-cracking teddy bear (Seth Macfarlane) fights for his right to bear children.

3. Fox’s Ken Scott raunchfest “Unfinished Business” (March 6, 2015), starring Vince Vaughn; Fox showed a tamer spot during the big game which is below along with the Redband trailer.

4. “Hot Tub Time Machine 2.” I saw the first one. Never again.

5“The Spongebob Squarepants Movie: Sponge Out of Water” in live-action 3D.

6. Fantasy actioner “Seventh Son” starring Jeff Bridges, Ben Barnes and Julianne Moore. I’d rather try out Bridges’ new sleep-aid website DreamingwithJeff.com.


Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.

This Article is related to: News and tagged , , , , , ,

Get The Latest IndieWire Alerts And Newsletters Delivered Directly To Your Inbox